Ad: Tweeting celebrities warned to reveal commercial passions following Coronation Avenue Dispatches sting
- ad: Tweeting celebrities warned to reveal commercial interests following Coronation Street Dispatches sting - News - People - The Independent Thursday 26 December 2013
My Account
Logout
Register
Login
Register for INDEPENDENT VOICES now to comment on the Independent site, sign up for newsletters, react to articles and more... Already a member? click here to sign in Forgot password?
Don't have an account yet? Join Now! We've found an existing account with the given email. To link the social network identity with your site account, please provide the site password for the provided email. Email: Password: Forgot your password ? Email: Registration indicates fields that are mandatory *
Email * Password * Confirm Password * First name * Surname * Postcode * Country * United Kingdom United States Republic of Ireland Rest of the World Mobile phone number Username * Gender * Male Female Year of birth * -- 1920 1921 1922 1923 1924 1925 1926 1927 1928 1929 1930 1931 1932 1933 1934 1935 1936 1937 1938 1939 1940 1941 1942 1943 1944 1945 1946 1947 1948 1949 1950 1951 1952 1953 1954 1955 1956 1957 1958 1959 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 The Independent has a range of email newsletters simply choose which ones you want to receive.
Please select the newsletters you would like to receive from The Independent
IndyNews email: Early morning news headlines (Monday-Friday) Independent Voices newsletter: Updates with the best of our Opinion content IndyFootball email: Lunchtime football and sport headlines (Monday-Friday) Independent Travel newsletter: All the latest travel news and great offers (every Friday) Indy Arts and Entertainment newsletter: All the latest from the world of arts and entertainment (every Monday) The Independent Competitions and Offers email: The best new prizes, offers and bargains (every Friday) Comment Reply Notification Occasionally we would like to send you emails detailing specific offers, from us or carefully selected partners. If you would like to receive these then please tick the appropriate boxes below. We will never pass on your details to anyone else.
I would like to receive additional offers and information from The Independent I would like to receive additional offers and information sent by The Independent on behalf of carefully selected partners Terms and Conditions
* I have read, understood and agree to be bound by the terms and conditions of Independent Digital News and Media Limited Registration * indicates fields that are mandatory
Email * Password * Confirm Password * First name * Surname * Username * Terms and Conditions
* I have read, understood and agree to be bound by the terms and conditions of Independent Mail Sent for Registration Confirmation. A confirmation email has been sent. Please activate your account by clicking on the activation link sent in your mail box. Flag Sent for Moderation. The comment you selected has been flagged to the moderators. Thank you for bringing it to our attention.
Elephant Appeal
ebooks
i Jobs
Dating
Shop
News UK Home News
UK Politics
Crime
This Britain
Weird News
World Europe
Americas
Middle East
Asia
Africa
Australasia
World Politics
World History
Novaya Gazeta (English)
US Elections
US Elections Battleground
Business Business News
Business Comment
Business Analysis & Features
Sharewatch
SME
Market News
Market Epic
Market Heatmaps
Market Screener
Business Directory
ES Business Connections
People News
Profiles
Diary
Science
Environment Climate Change
Green Living
Nature
Media Opinion
TV & Radio
Press
Online
Advertising
Technology
Education News
Schools
Further
Higher
Primary Tables 2011
Secondary Tables 2012
Training & Courses
MBA & Executive
Images
Obituaries
Diary
Corrections
Newsletter
Appeals
Images
Voices
Sport
Tech
Life
Property
Arts + Ents
Travel
Money
IndyBest
Blogs
Student
Offers
Nigella Lawson Elephant Appeal Immigration George Osborne Greece Michael Gove News >People >News #ad: Tweeting celebrities warned to reveal commercial interests following Coronation Street Dispatches sting
Adam Sherwin Adam Sherwin Adam Sherwin is a News reporter who specialises in entertainment, broadcasting, music and popular culture stories.
More articles from this journalist Follow Adam Sherwin Friday 05 July 2013
Print Your friend's email address Your email address Note: We do not store your email address(es) but your IP address will be logged to prevent abuse of this feature. Please read our Legal Terms & Policies A A A Email Celebrities who brazenly plug freebie products on Twitter have been warned to use the hashtag �ad� to avoid falling foul of the law
A tweeted endorsement by a celebrity to their army of followers is now seen as the most effective form of direct advertising for many youth-focused brands
Sponsored tweets don�t come cheap - socialite Kim Kardashian earns up to �6,300 for every message she posts on her accoun
Revellation, a UK celebrity agency which works with some of the Coronation Street actresses who fell victim to this week�s Channel 4 Dispatches sting, boasts on its website: �Artists now available to tweet about your product or service.�
But celebrities are being advised to familiarise themselves with the European Union�s Unfair Commercial Practices Directive before firing off a �thanks xxx� tweet for their free luxury baby stroll
.
Celebrities and advertising agencies must make it clear if there is a commercial relationship behind a product-endorsing tw
t.
Robin Grant, global CEO of We Are Social, a fast-growing agency which specialises in digital marketing, said: �Celebrities are immensely powerful - people are more interested in celebrities than they are in brands. Involving celebrities in an ethical way can make a positive difference in a campaign.�
Mr Grant added: �It is illegal not to disclose if a person has been paid to promote a product but this consumer protection regulation has not yet been tested in the courts. What if a person has been given a service as a gift? The best way to disclose an interest is to include the hashtag �ad� in the tweet.�
The Coronation Street sting will not deter the celebrity tweet industry. �The actresses may have been na�ve but they haven�t done anything wrong, according to the Advertising Standards Authority (ASA) rules,� Mr Grant b
ieves.
The actresses say they did not receive free gifts in return for tweeting and deny participating in any unlawful marketing pr
otion.
ASA guidelines state that sponsored messages on social networks should be clearly marked to avoid misleading followers. The ASA investigated footballer Rio Ferdinand and model Katie Price, who were paid to plug Snickers, after complaints that their tweets were not obviously identifiable as
verts.
The ASA dismissed the complaints because the tweet included the hashtag �spons�, indicating it had been sponsored, next to the address @Sn
kersUK.
However the advertising body banned a NikeTwitter campaign featuring the Arsenal star Jack Wilshere. He ended a tweet: �#makeitcount. gonike.me/Makeitcount� but had not disclosed his sponsorship deal within it. �If you�re paying somebody to send tweets, you have to make it clear,� sa
r Grant.
If you liked this posting and you would like to acquire extra data relating to http://captiveye-pointcorp.com/nikefree.html kindly visit our own website.
